Intrado

Intrado Visual Identity

Role: Lead Designer

After expanding its portfolio with a range of powerful new products, the company formerly known as West approached our team to reimagine its brand for reintroduction to consumers and investors. Its suite of technologies facilitates critical communications across business, emergency services, healthcare, and education, making the expression of expertise, reliability, and innovation essential to the new identity.

The new brand, Intrado, is built on the promise of transforming information into insight. The dragonfly, a symbol of agility, precision, and heightened vision, became the perfect visual metaphor to represent the “view from above” made possible by Intrado’s technologies and services.

NOTE: Please do not distribute any materials displayed on this portfolio page. The designs showcased are created for demonstrative purposes only and are the intellectual property of their respective owners. I do not claim ownership of any of the displayed designs, unless otherwise specified.